#DesignStrategy Technique 3: “HowMightWe” Statements
Stop jumping straight to “build a Salesforce solution.”
When leads drop off mid-sales process, most teams default to technology fixes. But the real power is in asking “How might we?” first.
🍩Low engagement could be solved by:
🍩Automated communications
🍩Lead scoring improvements
🍩Better content
🍩Role restructuring
🍩New incentives
Notice: some solutions are tech, some aren’t.
The “How might we?” brainstorm reveals options you’d miss if you went straight to Salesforce automation.
Plus, when the whole team contributes ideas, you get shared buy-in instead of top-down mandates. Don’t let one person’s favorite technique drive the solution—let the problem drive the approach.
With Brian Shea – Fractional Solution Architect and my lovely co-leader Vanessa Grant at our monthly virtual Trailblazer meetup.
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Salesforce Business Analyst Group (Virtual) | Trailblazer Community