Journey mapping beats process mapping every time. 💪🏻
Most teams stop at functional steps: “What happens next in the sales process?” But that misses the human story behind the clicks.
Take two salespeople using the same Salesforce system.
One is tech-savvy and loves trying new AI features. 🤖
The other gets anxious about technology changes and resists adoption.
Same process, completely different emotional journeys.
Understanding the functional AND emotional user journey reveals solution opportunities you’d never discover through process mapping alone. It’s not just about what users do – it’s about how they feel while doing it.
Stop designing for processes.
Start designing for people.
With Brian Shea – Fractional Solution Architect and my lovely co-leader Vanessa Grant at our monthly virtual Trailblazer meetup.
Join us below 👇🏻 (Set your filter to “Most Recent” as LinkedIn hides comments that have URLs)
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#BeABadAssBA
Salesforce Business Analyst Group (Virtual) | Trailblazer Community