“You have to sit in the chair for long enough to outthink your own mediocrity.”
I really love this quote from Zsike Peter 🧠 (author of Thinkbait) who’s speaking at Chris Ducker‘s
#LongHaulLeader summit in Cambridge.
I have been ranting and talking about this for awhile…
When chatgpt first came out, it was soo sexy and tempting to use it for everything. 😬
But the thing is: “We’re not just outsourcing our writing. We’re outsourcing our thinking.”
And when you outsource your thinking you lose far more than time saved.
You lose:
🍩 Your voice
🍩 Your texture
🍩 Your credibility
🍩 Your trust
🍩 Your business
Angela Duckworth (author of “Grit”) talks about using AI as a coach, not a crutch and the distinction matters.
A coach challenges your thinking. 🏈⚽🎾
A crutch replaces it. 🩼
Over 50% of everything online today is AI-generated slop. And studies show trust in content drops by 30% the minute people SUSPECT it’s AI-generated – even if it isn’t.
Your audience can tell.
Even when they can’t articulate it, they can feel the disconnect.
I know I do it.
When I’m reading something – especially on LinkedIn … I’m asking: “Who wrote this? Who is the originator?” 🤨
And if they sense you’re faking it – that’s it you’ve lost them.
Writing is thinking in action.
And thinking has become almost suspicious behaviour in a culture optimised for speed. 😐
This resonates deeply:
🌟Connection and credibility are the currency.🌟
Not volume. Not speed. Not efficiency.
Voltage. ⚡
The kind of thought and content that carries charge.
And that charge requires the inconvenience of actual work.
The world needs more original thought from real humans who aren’t afraid to be imperfect while building something that lasts.
How do you use AI? As a crutch or as a coach?

