💡 Step 2: Discover the Primary Business Objectives
If your goal is to deliver value, you need to understand what “value” actually LOOKS like.
Laura’s key point: It’s not about WHAT you call it—it’s about WHETHER you’re having the conversation.
The “why” goes by many names:
🍩Business requirements
🍩Business needs
🍩Desired outcomes
🍩ROI/KPIs
🍩Success criteria
And lives in different places:
🍩Scope statements
🍩Project charters
🍩Epics
🍩Project initiation docs
🎯 Pro tip: If your team doesn’t have a dedicated place for business objectives, don’t create a whole new document. Just ADD A SECTION to an existing doc that’s already circulated early in the initiative.
The framework is flexible – adapt it to your environment.
Are you explicitly capturing the “why” behind your projects? Or jumping straight to the “what”?
With my co host Vanessa Grant at this month’s #BadAssBA trailblazer session. 💪🏻
Links to YouTube and group below – set your filter to “Most Recent” as LinkedIn hides any comments with outgoing URLs 🙄
