Design Strategy Technique #1: True outcomes aren’t about implementing Salesforce features or meeting acceptance criteria – they’re about measurable changes in human behavior.
If leads are getting stuck at the “booking meetings” stage, your outcome isn’t “deliver opportunity automation.” It’s “get more customers to actually sit for sales meetings.”
As product management expert Jeff Gothelf puts it: “An outcome is a measure of human behavior.”
Focus on the behavioural change you want, then build solutions around that. Otherwise, you’re just delivering technology without driving real business results.
With Brian Shea – Fractional Solution Architect and my lovely co-leader Vanessa Grant at our monthly virtual Trailblazer meetup.
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Salesforce Business Analyst Group (Virtual) | Trailblazer Community