Historical data is only useful insofar as to tell us a story of what happened at that time.
It doesn’t tell us what’s going to happen in the future, although understanding patterns could help us make decisions.
However, because of GDPR and all sorts of data privacy laws (and also common sense) it is useful to ask the question:
Why are you keeping old data?
There’s a reason why apps ask you to confirm your up-to-date data (apart from making sure their marketing emails don’t bounce).
Old data is as useful as a fart in a spacesuit. 🤢
Part of ongoing data hygiene on #DataQuality is to also ensure that it’s as up-to-date as possible.
When I researching on the web about something current – my eyes automatically check for the date the article was published. The world is changing so quickly that it is important not to make decisions or to form a picture of current events on out-dated information.
Reports, business intelligence, analytics – they are all crucial in making critical business decisions that determines its trajectory.
You want to make sure that the information is current, otherwise, why bother?
The only Data that is timeless is Picard’s life long friend, and the father of synthetic life form. ❤
Anyone else catching up on Season 2 of the best captain in the Star Trek universe?? 🥰
#TrekkieForLife 🖖🏻
#StayCurrent
#OnThePeiroll
