Advisory doesn’t have to mean detached.
As careers progress, the work often shifts from hands-on delivery to advisory and strategy. But Kristyna Turner made an important distinction when Vanessa asked about her journey:
Yes, her role moved towards advisory – intentionally.
But she also made a conscious effort to stay close to the work.
Not to configure everything herself.
Not to be an expert in every platform.
But to understand enough to:
🍌Challenge decisions
🍌Ask uncomfortable questions
🍌Sense when something doesn’t quite add up
Working across multiple platforms (Salesforce, HubSpot, Adobe, and others) wasn’t about mastery. It was driven by curiosity — and grounded in principles.
The focus wasn’t on keeping up with every feature release, but on staying sharp on:
Core marketing and customer journey principles
Processes and orchestration
How users actually work with the tools
Platforms change. Principles travel.
And here’s a great line:
Staying too hands-on can sometimes rust judgement, not sharpen it.
That balance – close enough to understand, far enough to see clearly – feels like one of the real skills of senior practice.
What do you think?
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