I saw a contract job ad for a Salesforce admin that has excellent BA skills.
My experience tells me that there aren’t too many of those about.
I know a lot of people who are certified in Salesforce (courtesy of the amazing Trailhead that allows anyone and everyone to learn the platform and become certified).
I know a lot of people with incisive inquisitive minds who are amazing at asking the right questions, cutting through noise, to understand how a business operates, where the bottle necks are (it’s almost always the ‘hand-off’ point), and opportunities for efficiencies.
If you’re about to embark on a project to transform your business using Salesforce, or any other CRM platform, I believe what you really need is:
– a very solid CRM Business Analyst, and
– a certified Salesforce professional
Trying to save money by hiring “A salesforce professional with excellent BA skills” would be a hit and miss exercise, and it may cost you a big chunk of your project budget before you realise that it was a ‘miss’.
A really seasoned and experienced person who fits the above criteria, and who can do the job outstandingly well – would be worth the very high day rate that he/she will command.
I don’t have to tell you that they are as rare as gold-dust.
Like many things in life, you get what you pay for.
It pays to hire one of the many talented, newly minted Salesforce professionals and admin to join your organisation, and who would benefit from working alongside an experienced CRM Business Analyst.
This Salesforce champion would continue to bring benefits to the organisation by leveraging the functionalities of the platform, while galvanising internal support for the system would pay off dividends very handsomely in the long run.
“If it isn’t on salesforce, it doesn’t exist.”
“All fields filled does not equal quality data.”
So on and so forth.
I have a recipe for an AMAZING marble cake.
It requires equal measure of high quality chocolate and pure butter from virgin cows of Ireland.
Making do with melted random chocolate from last year’s Easter stash and margarine just *might* be ok, but it isn’t the same.