#DataQuality is everything.
Especially with regards to a #CRM such as #Salesforce or #MicrosoftDynamics365.
De-dupe.
Merge.
Clean.
Delete.
Enrich.
A system is only as good as it’s data, and a lot of people are still unclear on this concept.
In order to get insightul reports and business intelligence that will guide you in making strategic decisions – data has to be accurate and up to date.
Educate your users to be mindful of the data that they input into the system.
Or #RiskTheWrathOfRar
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