Where does my offering sit in the Elements of Value? Aligned to Maslow’s Hierarchy of needs, I mapped my Delivery…
My Positioning – Lesson 9 on The Marketing Seminar.This exercise wasn’t as easy as I thought. I picked two axes…
Janice is a Practice Director of a rapidly growing Salesforce Platinum partner. She believes that the best way to grow is…
Lesson 4 on The Marketing Seminar: What promise am I making? With my Consulting Delivery Masterclasses for the r Salesforce…
I think I have problems telling the right story. I am going through Seth Godin‘s The Marketing Seminar and the question is –…
Substack vs Mailchimp?WIX/Blogger vs WordPress?Fully Hosted vs DIY? The answer to Buy vs Build depends on what you want, and…
Sun Tzu Art of War. I’ve read it before, but it didn’t resonate. My world is one of teamwork and…